3 generations of cutlery historyThe 50s
October the 10th, 1953… If we want to give a birth date to GOYON-CHAZEAU’s name, it would be the date of Solange CHAZEAU and Gabriel GOYON’s wedding.
Just married, the young couple combines his two family names to offer at home polishers services, to the many cutlery factories established in Thiers city area, the French capital for cutlery.
Gabriel and Solange, the “GOYON-CHAZEAU”, specialize themselves gradually in the high-end cutlery. Nevertheless, in order to distinguish and specialize themselves face to the multitude of cutler workshops of Thiers labor pool, they complete their polishing know-how by the mastering of stainless steel welding.
Recognized for the quality of their work, the most important cutleries entrust them their big account orders.
Thus, blade after blade, knife after knife, their activity grows … and so does their family with the birth of their son Denis in 1956.
Towards a remarkable high-end cutler subcontractingThe 70s and 80s
Denis GOYON grows between blades and handles. Sometimes, and then more and more often, he helps his parents and he finaly ends up being taken in turn by the knife passion.
He officially joins the cutlery workshop in November 1973.
With six hands and with an ever-increasing activity, the workshop becomes too small.
The trio then decided to build a small factory at the bottom of their home and created, on December 30, 1975, the SARL Ets GOYON-CHAZEAU.
In this period of prosperity for French cutlery and silversmithing, the small company is essentially subcontractor for major companies of the time such as Martial Soucille, Etablissements Rimbert, Besset Laroche, Francois Frionnet and Couzon.
Denis, who managed to convince his wife to join the company in 1978, benefits from this contact with major brands and their requirements to perfect his training.
His parents finally leave him GOYON-CHAZEAU’s management, in October 1988.
Creation of GOYON-CHAZEAU brand90s crisis
Times are changing and low-cost knives and cutlery imported from Asia are appearing on the French market.
The world of tableware is upset and its business encounters many difficulties.
Denis and Christine quickly understand that it is necessary to diversify the activity. They will then think about the development of their own products that they will market under their brand.
So, in 1992, they create the first GOYON-CHAZEAU stainless steel Laguiole knife.
Marketed through a wholesaler, the knife quickly meets with resellers.
No more is needed to convince Denis that he has to develop his own brand.
In 1994, he launches a fully forged range of Laguiole table knives and in 1995 introduces his first version of the Le THIERS® knife in a stainless steel forged version.
With this small catalog, the couple starts prospecting and participates in the first Maison & Objet trade show in Paris.
In the early 2000s, Denis returns to creation and imagines a new knife, the Styl’ver®, whose name and shape, inspired by the hand palm, will be commended by the profession.
He will further expand its range by creating pocket knives and kitchen knives.
The brand strengthens its team, extends its territory to all France and is also developing internationally.
GOYON-CHAZEAU brand goes internationalArrival of the third generation
The company welcomes the third generation in the following decade.
The daughter of Denis and Christine, Magali, starts commercial studies with the aim of taking over the family business. She helps them to develop internationally by participating, alongside them, in foreign trade shows.
In 2011, caught by the family aspiration, and with 13 years of experience in sales, Vincent Soucille, Magali’s husband, takes the commercial development of the company.
He will be joined in 2017 by Magali who takes over from his father and becomes President of Etablissements GOYON-CHAZEAU.
Her aim ? Make the family business a national and international must-have reference of the made in France knives quality!
Projects that materializeFrom know-how to let people know
It is with the same aim that GOYON-CHAZEAU is partnering in 2019 with the Atelier 1515 team to open a boutique in Beaune, the Coutellerie 15VIN100.
That same year, GOYON-CHAZEAU has bought DOURIS-CHASTEL brand in order to perpetuate the French-style multi-blade knife know-how.
A new wind is thus blowing on this historic brand of French cutlery while preserving its authenticity.
In 2020, the team rehabilitated the former dining room of Solange and Gabriel to make it an exhibition room, near the workshop.
Visitors finally have a space where they can discover the products and understand the know-how.
Coutellerie GOYON-CHAZEAU is member of the association MARQUE , an association of actors attached to the Auvergne territory and supported by .